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On the evening of July 12, Town Center Market in Riverdale Park, Md., played host to a special wine tasting event in which customers came and sampled all of Trinchero Family Estates' SeaGlass wines from the Central Coast in California's Santa Barbara County.  They included SeaGlass Rose, Riesling, Chardonnay, Pinot Grigio, Pinot Noir, and Cabernet Sauvignon.  For every bottle of SeaGlass that was sold that night, the Trinchero family donated a portion of the proceeds to the Maryland Waterman's Association (MWA).

Among those in attendance was Nicole Crews, Trinchero Family Estates' District Manager for Maryland and Washington, D.C.  She remarked, "This was a featured event at Town Center Market to introduce their customers to SeaGlass Wines and how they could help out a great local nonprofit organization. The account really wanted to take it to the next level, so we decided it would be fun and educational to incorporate a seafood element."

In Frederick, Md., here be dragons!  Well, actually, here be the Dragon Distillery.  It's the brainchild of founder Mark Lambert, a huge Dungeons & Dragons fan who wanted a beverage business that would specialize in small batch artisan spirits made from the finest locally sourced ingredients.  He and his staff have breathed fire into this niche with such colorfully named products as Medieval Mint Flavored Vodka, Basilisk Bourbon, and Joust Gin.

Dragon Distillery's latest line is a series of canned cocktails that are appealing to a wide range of drinkers.  Lambert, in a recent interview with the Beverage Journal, explained why: "The product is easy.  You just grab it, you go!  It's easy to take to parties, or when you're going out on your boat, or at the pool.  It's a can, so there's no glass that can break.  It's quick to chill, and it's ready to drink."

By Vicki Denig

More & More Brands Embrace Image-Driven Marketing.

But How Influential are ‘Influencers,’ Really? 

They’ve upended the fashion world. Their impact has transformed the health, fitness and beauty industries as well. And today, we are increasingly feeling their impact in the wine business.

Premiumization Lifts Blended Scotch; Pure Malts Add To The Momentum

By David Lincoln Ross

While single malts have enjoyed much of the Scotch whisky spotlight in recent decades, blends still rule Scotch volume in the U.S. And recent patterns are worth watching. With an uptick in releases of cask-conditioned Scotch aged in Port or Sherry barrels, new bottlings of 12-, 15- and 18-year-old blends, plus a growing array pure malt offerings, premiumization is energizing the blended Scotch category in ways not seen in at least a generation.